September 23rd, 2016
Branded: Customer Success
What is a brand? We talk about brands on a daily basis reflecting and relating to the products we choose to buy and the services we choose to utilise. With visual and audio advertising maturing and developing pulling on your heart-strings and your desires constantly, we are forever succumbing to the promises of an improved experience. Products and services therefore are easy to associate a brand with - but what about people? What about you? What does your personal brand say about you? Do you even have one? What do you want people to associate with you - what qualities do you want to demonstrate?
So what is a brand when it comes to people? For me, a former Director of Recruitment I worked with previously summed it perfectly: "your brand is what people say about you when you are not in the room". You are a brand and your name with your colleagues, and with your customers will evoke an emotion and what that emotion is depends on your behaviours. In the world of customer success where so much value is attached to the relationships between individuals your brand goes a long way to being successful.
Your personal brand is your commitment to your customer and to your colleagues. It is a statement that reflects your beliefs, your values and your opinions. Your personal brand needs to be relevant to what industry or business you are seeking to penetrate, or the persona you are trying to build of yourself. What could be the ultimate aim?
So if you have an aim, you should be ready to consciously create your plan and build your brand. But, where do you start?
Customer Success, selling, and general business is all about people and relationships so ensure people come to you knowing what you are about; knowing what your brand is. What are you waiting for.....go and get branded!
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Matt Myszkowski - experienced Customer Success leader & founder of CustomerSuccessMatters